🚀 Staat Digital Hackathon 2025 – What a ride! Last week, we joined forces with passionate public sector professionals from across Germany to turn challenges into real prototypes in just 3 days – fast, focused, and full of heart. For the 5th time, IBM iX and IBM Consulting hosted this unique platform driving digital innovation in public services. 💡 10 challenges, interdisciplinary teams, and working solutions that show what modern administration can look like. Big shoutout to: ITDZ Berlin, Dataport, City of Gießen, Deutsche Rentenversicherung Bund, BG ETEM, DRV Hessen, and many more committed to digital transformation. A special highlight: Opening by Berlin’s Mayor Kai Wegner – authentic, inspiring, and all-in on the power of digital. 💛 Huge thanks to everyone who brought this hackathon to life. Let’s keep building the future of public services – together. #StaatDigital #PublicInnovation #IBMConsulting #IBMiX #GovTech #Hackathon #DigitalTransformation

From runs to rollouts – here’s how September kept us moving. 🏃‍♂️☕💡 1️⃣ B2B Run in Zagreb Laced up and full of team spirit – our crew hit the track together and crossed the finish line with big smiles. 🏅👟🇭🇷 2️⃣ Healthcare Experience Meetup in Berlin Designing Health Experiences with Data – experts from the healthcare sector came together to explore how data-driven approaches can improve patient experiences. 🏥📊💬 3️⃣ Beiersdorf Connect 2025 An inspiring morning of insights: panels and talks covered everything from AI and digitalization to climate change, skincare, and the future of advertising. 🧠🌱💡🧴 4️⃣ SCCON Government Conference in Berlin From digital policy to public innovation – our colleagues joined thought leaders at SCCON to shape the future of digital government. 🏛️💻🤝 5️⃣ Evacuation Drill in Studio Wels Emergency mode: activated 🔔 Team Wels stepped into drill mode – quick, calm, and coordinated. Because being prepared is always in style. 🚪🦺🚶‍♀️ 6️⃣ Company Breakfast in Studio Düsseldorf The best ideas come with a side of croissants – nothing beats starting the day with good people and good food. 🥐☕👥 7️⃣ Studio Gym Opening in Zagreb Push-ups, pull-ups, power moves – our new gym is open and ready for action. Time to flex! 💪🏋️‍♀️🎉 From conferences to crunches – September had it all. October, show us what you’ve got! 🍂🚀 #iXmomentes #humasofiX #teamwork #recap

Shift happens and Vienna felt it 🚀 At Women in Tech Vienna, we explored what it means to lead with empathy, build real connections, and rethink the role of AI in today’s digital world. 💬 Our panel brought human-centered leadership to life, while the AI workshop invited everyone to challenge assumptions, question hype, and rethink how technology shapes our work and creativity. 🤝 Huge thank you to all speakers, panelists & guests who made the night unforgettable! 👉 Let’s keep the momentum going: share your key takeaway in the comments and tag someone who should join us at the next Women in Tech event. #WomenInTech #IBMiX #DigitalLeadership #Networking

This August & September, we’re celebrating the amazing colleagues who’ve been part of our journey for 5, 10 and even 15 years! 🎉 You’ve helped shape our culture, spark ideas, and move us forward  together. Thank you for your passion, curiosity, and everything you bring to IBM iX. 💜 Here’s to all we’ve built & everything still ahead. 🚀 #ibmix #anniversaries #humansofix #teamspirit

Die Sommerpause ist vorbei 🌞➡️ wir starten wieder mit unserer Healthcare Experience Meetup Reihe! Los geht’s am 30.09.25 mit dem Thema: „Mit Daten Healthcare Experience gestalten“ 🏥📊 Gesundheitsdaten bieten enorme Chancen – von smarter Ressourcenplanung bis zur besseren Patientenkommunikation. Doch wie gelingt der Spagat zwischen Datenschutz, Interoperabilität und echter Innovation? ✨ Insights & Diskussionen mit Expert*innen aus Krankenkassen, Infrastruktur & Services ✨ Erfolgreiche Use Cases von datengetriebener Ansprache bis digitaler Prävention 📍 Sei dabei & sichere dir jetzt deinen Platz. Link in der bio

The September events overview is here! 🎉 A month full of exchange, inspiration & networking is ahead. Here’s where you’ll find us: 💫 11 Sep – Women in Tech Vienna Shift happens: Between AI and Human Connections At this Women in Tech event in the IBM Office Vienna, we’re diving into the space where transformation gets real and where the tension between automation and authenticity sparks the conversations we need. 🍂 15 Sep - NEGZ Herbsttagung, Berlin Agents in action: Understanding AI agents and developing skills through play 🔵🔴 17 & 18 Sep - DMEXCO, Cologne Discover what intelligent experience really means — at our booth B032, Hall 6.1 or in our: – Thought Leadership Summit – Masterclass "Strong Core, Strong Ecosystem" – Masterclass "Turn Data into Beauty" 🚧 24 Sept - Manufacturing Summit, Stuttgart At the Manufacturing Summit, industry leaders unite to shape the future, creating new customer experiences, unlocking growth in challenging markets, and driving efficiency with innovative service models. 🩺 30 Sep - Healthcare Experience Meetup, Berlin Our monthly event series is back from summer break. This time's topic: “Shaping health experiences with data” Further information can be found in the “news & events” section of our website. Come around!

☀️🍦 Summer @ the Office – Vote Now! 🍦☀️ How do you bring summer vibes into the office? 🌞 We asked our teams to show us their most creative “summer-at-the-office” moments. Now it’s your turn: help us pick the winning moment! 🎉 📸 The finalists: 1️⃣ A cheerful team lunch in the sun 🥗☀️ 2️⃣ A sweet stop at their favorite ice cream parlor 🍦💕 3️⃣ Summer drinks at the iX bar 🍹 4️⃣ Afterwork in the office backyard🫶🏻 👉 Cast your vote via the poll option. Every click counts – and the winning team gets the sweetest prize: an Ice Cream Voucher ! 🎉🍨 📅 Voting open: 21-23 August Celebrate summer vibes & team spirit with us – and help crown the coolest office moment! 🌞✨ #SummerAtTheOffice #TeamSpirit #IceCreamChallenge

💡 Get to know Atousa Khajehpour Khoei, Data Scientist at IBM iX! What’s her role all about? What special skill does she bring to the table? And what inspires her most, at work and beyond? 🚀 At IBM iX, we shape data-driven digital experiences. Powered by curiosity, expertise, and innovation. And it’s the people behind the code who make the real difference. ✨ 🎥 Watch the full reel & tell us: Which skill makes YOU stand out in your job? 👇 #HumansofiX #IBMiX #CreativityMeetsAI #MotionDesign

Rethinking Retail Media with DOUGLAS 🚀 Retail media is the future of retail – with self-service at its heart, enabling retailers to take control of their own channels and unlock efficiency, scalability and precision targeting. Recognising this shift, Europe’s leading premium beauty retailer DOUGLAS collaborated with us to develop a scalable self-service platform built on Salesforce Media Cloud. The solution delivers faster onboarding, greater autonomy for brand partners and a powerful engine for sustainable growth. Read more about the project: Link in our story. #RetailMedia #SelfService #DigitalTransformation

Rethinking Retail Media with DOUGLAS 🚀 Retail media is the future of retail – with self-service at its heart, enabling retailers to take control of their own channels and unlock efficiency, scalability and precision targeting. Recognising this shift, Europe’s leading premium beauty retailer DOUGLAS collaborated with us to develop a scalable self-service platform built on Salesforce Media Cloud. The solution delivers faster onboarding, greater autonomy for brand partners and a powerful engine for sustainable growth. Read more about the project: Link in bio. #RetailMedia #SelfService #DigitalTransformation

What does Women in Tech mean in 2025? 🎙️ At IBM iX, it’s about building an inclusive tech community that empowers women, champions diversity, and drives innovation. We asked the community and the answers were bold, honest, and future-facing. Now, we’re bringing those voices to the next event: 💥 Women in Tech Vienna: Shift happens – Between AI & Human Connections 📅 11 September 2025 📍Vienna 💡 Explore how companies like Österreichische Post AG are leading digital transformation and be part of an interactive workshop covering some of today’s most polarizing AI questions. 👉 Secure your spot now – seats are limited! Link in bio. #WomenInTech #TechLeadership #DiversityInTech #ViennaEvents

What does Women in Tech mean in 2025? 🎙️ At IBM iX, it’s about building an inclusive tech community that empowers women, champions diversity, and drives innovation. We asked the community and the answers were bold, honest, and future-facing. Now, we’re bringing those voices to the next event: 💥 Women in Tech Vienna: Shift happens – Between AI & Human Connections 📅 11 September 2025 💡 Explore how companies like Österreichische Post AG are leading digital transformation and be part of an interactive workshop covering some of today’s most polarizing AI questions. 👉 Secure your spot now – seats are limited! Link in bio. #WomenInTech #TechLeadership #DiversityInTech #ViennaEvents

July, you brought sunshine, a whole lot of rain, smoothies & smart minds! From AI sessions to flower power – here’s how the month bloomed. 🌸☀️🌧️ 1️⃣ First Aid Training in Düsseldorf
Better safe than sorry! Our crew got hands-on and heart-ready during a practical first aid session. 🚑💪 2️⃣ AI Breakfast in Berlin
Fresh croissants, fresh ideas: our Marketing team kicked off the day with a AI training and a delicious spread. 🧠🥐 3️⃣ Smoothie Bar in Wels
Sip, smile, repeat – nothing says summer like a custom smoothie break in the studio. 🍓🍌🧊 4️⃣ Game Night in Zagreb
Cards, laughter & friendly competition – our Zagreb team brought their A-game to a fun evening together. 🎲😄 5️⃣ Kickstart with Optimizely in Düsseldorf
Strategy meets partnership: At the IBM x Optimizely workshop, our DACH team wasn’t just hosting – we were at the core. A strong start to an exciting collaboration! 🤝🚀 6️⃣ Cool Treats in Berlin To sweeten an event, our Berlin studio rolled in the ice chest – cool vibes guaranteed. 🍦🎉 7️⃣ Summer BBQ in the Courtyard After a productive workshop session – no better way to unwind than with a BBQ. Good food, good vibes, and a perfect break under the open sky. 🍔🌭☀️ 8️⃣ Bloom Alert!
After the summer storm: a courtyard in full bloom reminded us how beautiful growth can be. 🌧️➡️🌼 From smoothies to summer storms – July kept us on our toes. August, we’re ready for you! 🌻🚀 #ixmoments #humansofix #teamwork #recap #julyvibes #rainorshine

🎬 Movie Night at IBM iX Berlin Studio At IBM iX, we believe that inclusive culture grows through shared experiences. Last week, our Berlin studio transformed into a cozy cinema as members and allies came together for a queer movie night. 🌈 With pizza, popcorn, cocktails, and great company, we watched the powerful Netflix documentary Will & Harper, a moving story about friendship, gender transition, and self-discovery, following Will Ferrell and Harper Steele on a heartfelt road trip across the U.S. 🍿🍕 The evening sparked meaningful conversations, connection, and increased queer visibility in the workplace. Thank you to the D&I focus group for driving this initiative 👏🏽 #LifeAtIBMiX #HumansofiX #InclusiveWorkplace

🎉 This July, we’re celebrating some incredible anniversaries and sending a BIG shoutout to our fantastic colleagues at IBM iX! 🙌🏼 Your dedication, creativity, and team spirit make all the difference – and we’re so lucky to have you! 💜 Congratulations on 15, 10 and 5 amazing years with us!
Your journey is an inspiration, and we’re excited for everything still to come. Here’s to many more years of achievement, shared moments, and growing together. Let’s keep making magic happen! ✨🚀 #ibmix #anniversaries #humansofix #teamspirit

Shaping healthcare – with digital prevention infrastructure 🩺 Prevention that fits real life: Together with the Association of Private Health Insurers (@pkv_verband ), we developed “Gesundheit gestalten” – a central digital platform that connects setting-based prevention services across Germany. 📍 Built on open source, focused on user needs and scalability, this Digital Experience Platform enables digital consultations, training, and networking – all in one place. 🤝 Prevention providers and institutions can collaborate efficiently, users find low-threshold access, and the system is future-ready and adaptable. ➡️ Discover how we’re shaping the future of digital health and prevention: The full case is linked in our story. #DigitalExperiencePlatform #HealthcareInnovation #DigitalHealth #PKV

🧠 How can prevention become more than just informative – how can it become truly inspiring? That was the central question at the Barcamp Health Innovation 2025, hosted at our IBM iX Studio in Berlin. A day full of fresh ideas, true co-creation, and dynamic collaboration. Over 100 participants from across the healthcare sector came together to think, share, and shape new approaches to prevention. 💡 Our key takeaways: – Prevention needs to feel good – Digital tools should guide, not preach – Solutions must fit into daily life – Motivation comes from experience, not advice Prevention can inspire – when health becomes an experience. At IBM iX, we’re actively driving this transformation with innovations that create real change. A big thank-you to all participants, speakers, and partners – for making this format so impactful! 👏 #barcamp2025 #prävention #healthinnovation

„Is it just bureaucracy – or can it be digital?“ Spoiler: It can. And it has to be. We joined the Nürnberg Digital Festival (July 1–3) together with IBM & IBM iX DACH, hosting two of our own events plus a session at the AI Camp. Our goal? Show how modern public sector processes can already be rethought and reworked today. ✨ Highlights included: 🤖 AI agents working together in teams 🛠️ Low-code platforms driving fast transformation 🧭 Methods like the Prozessgarage, bringing structure and strategy 🔥 Despite the 35°C heat, all sessions were packed – proof that the will to transform is strong. 📎 Want to dive deeper? Find more here: 👉 Links in our bio! Huge thanks to all organizers, panelists, and participants who made this so energizing! 👏🏻👏🏽👏 #DigitalGovernment #PublicInnovation #NUEdigital #GovTech #LowCode #VerwaltungNeuDenken

Magnolia DevDays x IBM iX: Open source, community spirit and a well-earned award! 🏆 At Magnolia DevDays 2025, everything revolved around smarter developer tools, authentic exchange, and the future of digital experience platforms. A standout moment for us: Our colleague Jörg von Frantzius received a Community Award for his talk “How to Sleep Better at Night with MagnoliaTomcatExtension for JUnit5 and Magnolia-Reproducer.” His open-source project helps developers reliably test Magnolia configurations, reproduce behavior faster, and improve software quality, so everyone can quite literally sleep better at night. This award recognizes his valuable contribution as a speaker at DevDays 2025 and highlights his commitment to a community-first, partner-powered, and co-created future. 🎉 A big thank you to the Magnolia team for an inspiring event and to everyone working together to shape the future of DXPs! 👏🏽👏🏻👏 #MagnoliaDevDays #DigitalExperience #MagnoliaCMS #OpenSource